What is Inbound Marketing?
I’ve been pitching myself as an SEO consultant in the South East of Ireland and companies I’m visiting have a general idea of why they want our services. A new trend has started to appear at these meetings. 6 out of the last 10 companies I’ve visited or proposed doing work for have asked me “what is inbound marketing?”.
I’ve explained that inbound marketing is the new term introduced to explain the combined online marketing tactics of SEO, Content Marketing, Blogging, e-mail, forums Social Media Marketing also know as “FREE SOURCES OF WEB TRAFFIC”. I believe the best way to describe what inbound marketing as….”The process of bringing in relevant customers that are looking for your service instead of interruption marketing targeting customers who may have no interest in your product or service”.
What is Inbound Marketing Video? Rand Fishkin talks with Hackersandfounders.tv around Inbound Marketing for Start Ups.
What’s the difference between inbound marketing and traditional marketing?
Inbound Marketing is the opposite of your tradition methods of marketing such as television advertising, telesales, newspaper, radio etc. These older methods of marketing are still essential for most businesses to gain popularity but your trying to sell to people who may not be interested in your service. Inbound Marketing puts your business in front of your customers and the channels your target market are involved with. The main difference between inbound marketing and traditional forms of marketing is…INBOUND MARKETING IS FREE!! I kid you not.
What is inbound marketing and how should I start?
Write Great Content on your Website
Blog about popular industry topics
Optimise the content for search engines.
Video & Image Marketing
Engage in Social Media
Popular Inbound Marketing Distribution Sites?